After having defined what games actually are it is now important to identify what motivates players to play games. The question whether intrinsic or extrinsic reward mechanisms have to be triggered in order to motivate players sustainably has been subject to many studies in recent years. At first sight, external influences play a major role in gaming and related marketing activities. That is why reward and incentive structures are an essential part of almost any game on the market.
There many ways to take a stand. A clear positing is a foundation of success - in personal settings and in business. This matrix (inspired by Seth Godin) exemplifies the notion of entrepreneurship in a very good manner. It shows that passion and judgement are the core entrepreneurial success.
The question how players can be intrinsically motivated to play or keep playing a game is the core of game design. McGonigal argues that players always try to reach the limits of their ability instinctively. During the course of a game, players cease to think and act reasonably compared to real-world practices. Instead, they seem to dive into the virtual world and start to focus on the peculiar reality of the game. This “narrowing of consciousness” is considered to be achievement-oriented motivation.
In recent years, a lot of attention has been drawn to the question how the engaging and gameful mechanisms found in video games can be transferred to non-game applications in order to engage users in a sustainable fashion. In short: we are talking about gamification! Throughout the scene people claim that companies can hugely benefit from adapting game mechanisms to the design of their products and services.
WAS SOCIAL GAMES SO INTERESSANT MACHT
Gamification- die zweite! Nachdem wir im Interview mit Verena Delius von goodbeans das Phänomen erstmals beleuchtet haben, will ich mich jetzt der Frage zuwenden, was Spiele denn eigentlich aus Sicht der User so attraktiv macht. Wer wäre dazu besser geeignet als ein Konzeptioner aus dem Game Design! Ich spreche mit Helge Looft (HL), Senior User Experience Strategist bei der Exozet Group in Berlin. Einer, der sich auskennt, und uns vor allem erklären kann, warum die halbe Welt zu virtuellen Bauern, Mafiabossen oder Pokerfaces wird.
Among the many business books I have read in the last five years, the “Business Model Generation (BMG)” by Alexander Osterwalder has definitely the most impact on the way I approach business modeling today. The reason why this handbook simply changed the way I think about business models is simple: “BMG” manages to re-organize a very complex matter in a very simplistic and visual format. The business model canvas is a modular design system which correlates all the essential building blocks that make up a successful business model.
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