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Year of the Monkey - Digital Innovation Festival

  • Backstage München (map)

Imagine a business get-together where you get great input, meet stunning people and learn about digital transformation.

2015 was the Year of the Goat. 2016 we will continue our Path of Innovation and Transformation under the sign of the Year of the Monkey.

In this digital era, change is the only constant. Everything is being renewed, reinvented, rebranded or remarketed. The world has become smaller, but our personal worlds have expanded. No longer defined by demographics or borders, audiences are increasingly characterized by their culture and preferences. Despite the endless potential, the goat in us resists this change. It is not fond of impulsive decisions and flexible plans. The goat wants to keep things as they are, denying the inevitable loss of our past identities. In this conference, we ask you to challenge this thinking, and confront your own internal goat.