Why digital transformation has little to do with technology!

Why digital transformation has little to do with technology!

Exponential computing power and intelligent algorithms drive human productivity into another dimension and new technologies disrupt long established business models before lunch. How come only a small digital elite sees the potential while the majority of people is either afraid, ignorant or overconfident when it comes to our the digital future? 

Road To Redemption

Road To Redemption

Ever since I have left university almost ten years ago I have been thinking about what it means to be an entrepreneur. At first, I struggled because I approached the task the wrong way. As most of my fellow students who were dreaming to start a company or at least take an outstanding career path I thought that I first needed the one great idea or invention in order to start up. While most people set aside their dreams to accept a more or less decent job offer at some point in time, I kept on looking for the right way to start off.

The investment in knowledge

The investment in knowledge

An investment in knowledge pays the best interest. This famous quote by Benjamin Franklin is probably the best description of how important life-long learning is. I truly believe in the necessity of constant and never ending improvement in order to being able to see the big picture. To me, it is very important to look beyond the boundaries and get in-depth input. And I know that I only can achieve this by staying curious.

SELF POSITIONING

SELF POSITIONING

Where do you want to go today?

There many ways to take a stand. A clear positing is a foundation of success - in personal settings and in business. This matrix (inspired by Seth Godin) exemplifies the notion of entrepreneurship in a very good manner. It shows that passion and judgement are the core entrepreneurial success.

SELFMARKETING: The I-Brand

SELFMARKETING: The I-Brand

Every entrepreneur should assess his personal situation before getting started in order to define his or her goals properly. This process is crucial because it will lead not only to an in-depth analysis of personal skills and interests but also to a careful exploration of the own personality. In other words, looking at oneself carefully displays all important facets in one’s identity and quarries core values which will play an important role in the future career. 

Motivation for Play

Motivation for Play

After having defined what games actually are it is now important to identify what motivates players to play games. The question whether intrinsic or extrinsic reward mechanisms have to be triggered in order to motivate players sustainably has been subject to many studies in recent years. At first sight, external influences play a major role in gaming and related marketing activities. That is why reward and incentive structures are an essential part of almost any game on the market.

What is so social about Games?

What is so social about Games?

In a broad sense, social games can be defined as “online games that adapt your online friendship ties for play purposes, while accommodating your daily routines” – says game researcher Järvinen. hat is the academic world, but what does this mean for us! There are two noteworthy facts related with this definition: First, it clearly describes the distribution via online private networking mechanisms. Second, it points out that the gameplay is embedded in the daily habits of users.

The Flow in Games

The Flow in Games

The question how players can be intrinsically motivated to play or keep playing a game is the core of game design. McGonigal argues that players always try to reach the limits of their ability instinctively. During the course of a game, players cease to think and act reasonably compared to real-world practices. Instead, they seem to dive into the virtual world and start to focus on the peculiar reality of the game. This “narrowing of consciousness” is considered to be achievement-oriented motivation.

A Game is a Game is a Game

A Game is a Game is a Game

THE CHALLENGE OF DEFINING A GAME

The recent success of video games has led to a progressive adoption of game mechanisms in everyday products and services. Social science researchers have observed that the increasing ubiquity of gaming is having a formative impact on society. The world of video games has become more and more interwoven with cultural habits in everyday life. In recent years, sociologists have started to look at this ludification of culture in a more detailed fashion.

What Makes a Game

What Makes a Game

The analysis of both academic and practical definitions has shown that despite the many differences there are substantial similarities between all definition of games. What all these definitions have in common is the fact that they describe games as simulated and formal systems that include the notion of decision-making based on a pre-defined set of rules.